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![]() Photo App To Erase Background Images Download Your New![]() And so, while Google and Facebook will emphasize that the stark privacy labels associated with their apps enhances their services and our user experience, it also ensures that the $100 billion-plus in ad revenues keep flowing.And so, you can form a view. And while we all like Pizza, the same data analytics can be used to influence our opinions and tailor our social media streams to ensure that we live within our own echo chambers, keeping us engaged and online for longer, selling us more stuff and shaping our points of view.Every app, every platform, every service that fuels these profiles simply exacerbates this situation. Each datapoint enables an advertiser to specific the audience it wants to reach. Google’s CEO Sundar Pichai has assured that “we don’t use information in apps where you primarily store personal content—such as Gmail, Drive, Calendar and Photos—for advertising purposes, period.” But, even if we ignore that advertising/marketing is on Google Photos’ privacy label, advertising is complex, and it doesn’t need to be directly linked to a specific activity to fuel a profile from which hyper-scale data harvesters can derive staggering value.Google argues that Apple has a unique vantage point with its own users, pulling data from different sources. If that data is linked, then the developer can tie each of those data fields back to you, feeding its profile on you.Chrome Vs Rivals Apple Privacy Labels / so, it really does come down to trust. They differentiate between “data linked to you” and “data not linked to you.” If data is not linked, it enables a developer to hone its services, to manage its performance, to track characteristics of its usage, even to look at the locations where its app might be in use. The math isn't complicated here.There’s a little twist with these privacy labels. In fact, the Apple Neural Engine with the A13 and A14 Bionic chips performs over 100 billion operations per photo to recognize faces and places without ever leaving your device. But we designed Photos to process your images directly on your Mac, iPhone and iPad. That analysis fuels the targeted ads, drives influenced clicks, builds up the profile, and enables Google and others to analyze you among millions of others, categorizing you with AI, to infer what it can assume about your likely behaviors and the likely behaviors of others.Apple warns that “some services process photos in the cloud, which gives them access to your photos. MORE FROM FORBES Why You Should Avoid Google Chrome's New FLoC Tracking By nullAnalyzing all those photos, all that metadata, is of course just more raw information to feed the all-important, all-encompassing algorithms. So, you don’t need to share them with Apple or anyone else.” What that means is that the analytics is not done on iCloud’s servers, unlike competing cloud-based photo services, including Google’s. Apple’s Photo App “uses machine learning to organize photos right on your device. But from a privacy perspective the message is much clearer. When you install Google Photos you will receive a message telling you that “Google Photos needs access to all your photos.” It says this is to view, share or use its optional backups. Why should an app have access to years of memories, when all you want to do is edit a few photos or videos?Well, Google doesn’t buy into this limitation when it comes to iPhone users. When Apple released iOS 14 last year, it gave users the option to share only selected photos and videos with apps, rather than their entire collection. Facebook has admitted the same to me in the past. Google admits it pulls this so-called EXIF data into its analytics machine.“We do use EXIF location data to improve users’ experience in the app,” I was told by a company spokesperson, “for example we might use EXIF information to surface a trip in our Memories feature or suggest a photo book from a recent trip.”That last point is advertising, in case that’s not obvious. When you use Google photos, then many of your images will contain hidden data, embedded into the files, that discloses the time and exact location the photo was taken, the device you were using, even the camera settings. Now it’s over to you.Zak is a widely recognized expert on surveillance and cyber, as well as the security and privacy risks associated with big tech, social media, IoT and smartphone platforms. Above all, though, bear in mind that if we don’t opt for apps and platforms that genuinely put privacy first, then we send a message to big tech that we won’t really change our ways, that they can harvest at will.This year is proving to be a pivotal one for privacy—I’m not sure your data is any safer or your privacy is any better protected in general, at least not yet, but at least you now have the information you need to make informed choices. And so, when Facebook seems to suggest it may charge users for its apps where they block tracking on their Apple devices, you are being put in your place.And so, while Google Photos has more features than Apple’s alternatives, make sure you understand the trade-offs. If you’re not paying for the product, then you clearly are the product. Where are normal templates stored in word 2016 for macThe company is at the forefront of AI-based surveillance and works closely with flagship government agencies around the world on the appropriate and proportionate use of such technologies.As well as analysing security and surveillance stories, Zak is co-creator of Forbes’ award winning Straight Talking Cyber video series.
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